About
Ten years. 300+ brands. One measure.
Sellsocial is the social commerce brand of MSCM Studios, a social media agency that has spent a decade producing content and running commerce for 300+ brands. We are an Official TikTok Shop Partner, verified by TikTok to set up and run shops that sell.
Sellsocial is where that decade becomes a method. We read 30+ performance benchmarks from a shop’s Seller Centre, measure them against market-wide TikTok Shop data and the shop’s own competitors, and turn everything below standard into a dated plan – for your team to run, or for ours.
We operate from Malaysia – one of Southeast Asia’s fastest-growing digital economies, and one of TikTok Shop’s biggest markets. We learned social commerce where it is being invented, and we run it for clients wherever TikTok Shop does. The diagnosis runs from one team with coverage across your working day; when we operate, creators, affiliates and LIVE hosts are sourced in your market and in your language.
- Own the outcomeEvery brief starts with what it has to achieve, and we report against it – not around it.
- Measure firstNothing changes until it has been read against the benchmark. Then we say exactly what to fix.
- Learn fasterNumbers read often, reviewed together. What works gets more; what doesn’t gets changed.

Founder
Rhys William
Founder and CEO
Rhys has spent a decade at the intersection of content and commerce – first building one of Malaysia’s most followed food channels to 1.2 million followers, then building the agency that turns that audience knowledge into sales for brands. He leads strategy and client work personally.
Ready to sell on social?
Tell us what you sell and where. We read every enquiry and reply personally.